Demographic and Psychographic Analysis
NanoLogic knows that not all customers are alike. For certain business, it’s critical to be able to segment their customer or prospect base to better target individuals. Does your company need household-level demographics–like age, income, household size, educational level? Does your company need to drill down to Zip+4 or census track-level information about behavior? Do you need to know when people have just moved to a new area? Do you need to know who they use for a cable provider? Which magazines they subscribe to? Do they have diabetes or do they play golf?
How granular and how detailed your analysis goes often determines the cost and the impact of your effort. NanoLogic can help you navigate the often difficult and complex world of demographic and psychographic analysis to help you better understand, target and reach out to your own customers and prospects in meaningful ways. For more information about our capabilities, contact us today.