Control Groups, A/B Testing and Test Panels

Control Groups, A/B Testing and Test Panels

No good campaign exists in the absence of measurement.  At NanoLogic, we realize the importance of measuring your marketing and other activities and know that the proper design of test and control groups can make all the difference in the world.  Whether you are looking to test creative assets, messaging or channel strategies, NanoLogic can help you design the proper test and control group architecture.

We can help you select from cross-sectional, longitudinal, case-study, and panel designs and, in the process, we will help you eliminate sources of error from your designs such as: internal validity, historical, maturity and mortality, instrumentation, selection biases and design contamination.  Ask us how NanoLogic can improve your test designs.