Data Appends

Data Appends

Data appending is often crucial to a company’s operation.  A company may simply want to append data to its customer database in order to update telephone records or email address.  Or, a company may be seeking novel ways of overlaying lifestyle, psychographic and demographic segmentation data like Mosaics from Experian to better understand their customer’s DNA.

We’ve worked with many of the largest data providers in the country: Experian, InfoUSA, Relevate and Melissa to name a few.  NanoLogic can quickly guide you through the overwhelming number of templates, data layers, expected match rates and pricing that these providers supply.

NanoLogic will also you help you clean and validate your own data sources, select which data overlays are important to your strategy, select the proper vendor, negotiate pricing, design the data matching algorithms and test the outcomes of your data append activities.  To find out more, contact us today.