Campaigns and Routing Strategies

Campaigns and Routing Strategies

Marketing campaigns, for brand awareness, positioning or customer acquisition, are often at the heart of many companies’ outreach activities.  Good campaigns though take effort to compose and involve the integration of market strategies with creative, messaging and multi-channel toolsets.  Multi-touchpoint campaigns need to find the correct balance of cadence and frequency and, in the end, to improve the success of these campaigns, data analytics is a fundamental.  Metrics and KPI’s need to be selected and monitored consistently and budgets maintained.

Running a call center?  Ask us how we can predictively route calls to the correct agents and improve the outcomes in your center by double digits. We cut our teeth on over two decades of improving both high volume and niche volume call center activities for the likes of Frito-Lay, DirecTv, AIC, AIG and the like through data analytics.

NanoLogic can help you prioritize all of these efforts–our data analytics will help you ensure you target your audience correctly, that your messaging is on-point with your test groups, your outreach proceeds at the proper pace, and that your call-to-actions are monitored correctly and your strategy is ultimately fulfilled.